“If the results of a survey of North American property and casualty insurers hold true, 2010 should be a year of growth for information technology in the industry, according to Deb Smallwood, founder of Strategy Meets Action.
Results from the survey conducted by SMA show three quarters of carriers believe their enterprise either will grow or sustain their position next year.”
An interesting choice of words in Aggressive IT Spending Predicted For P&C Carriers. Of course, some have been convinced the insurance indusry functions as an enterprise all along.
The Slabberator Causes Some Commotion provides a look at the inustry’s currrent level of development – and something to think about in terms of the future direction:
Ms. Furtado indicated the trend revealed in this survey is that marketing and product development will be the top priority for 2010 and beyond. Investments in this area include purchase of external data and use of predictive analytics and business intelligence tools, she noted.
More details are needed about these “external data”. Stay tuned.