While I was making the online rounds Saturday I noted National Underwriter Editor in Chef Sam Friedman has yet another blog entry on “the need for an iconic insurance superhero to serve as a positive role model and help improve the industry’s poor public image. That line of blogging generated Mr Friedman “a fascinating letter from Donna J. Popow, senior director of knowledge resources and ethics counsel at the American Institute for CPCU and the Insurance Institute of America.”
“Shortly after Hurricane Katrina, I was asked to do a spot on a local Philadelphia news station. I talked about what homeowners could do to get ready for a catastrophic event.
“After that spot I went to the producers and suggested to them that the real story coming from Hurricane Katrina was the work of the adjusters on the ground handling claims. They agreed with me, and asked if I could find them adjusters to speak with.
“I contacted several adjusters who I knew were handling claims in Louisiana and Mississippi. Each adjuster I contacted thought the idea was a good one–and each of their employers refused to give them permission to participate.
“As a lawyer, I can understand why; as a claims person, I was bitterly disappointed.
“As an industry we have done very little to publicize the good that we do. Usually the only publicity we get is in a law journal, where even a win for the industry is cast is a negative light because it usually means a policyholder or a claimant isn’t getting paid.
“Why shouldn’t our industry pat itself on the back for mustering hundreds of adjusters on short notice to respond to a catastrophe? Why shouldn’t the rest of the TV-watching, newspaper-reading public learn that these men and women—many of whom are volunteers—leave their families for weeks (or even months) on end to work these catastrophes, meeting with policyholders in extremely stressful situations, and diligently settling claims?….. Continue reading “A Sam Friedman Must Read ….”