Something tells me this will be a case study in business schools across the country in the not too distant future. From Blue Bell PR:
Blue Bell Creameries Update
Brenham, TX – NOTE: Blue Bell Creameries will issue periodic updates to keep the public informed about developments and progress in the Blue Bell Ice Cream recall and the company’s process for returning to the marketplace.
Product Retrieval: Blue Bell has collected approximately 8 million gallons of ice cream and ice cream products from retailers, institutions and other outlets in the U.S and internationally, and this phase of the product recall is now complete. Consumers who may still have Blue Bell products are encouraged to dispose of them or return them to a local retailer for a refund. Consumers should call 979-836-7977, Monday through Friday between 8 a.m. and 5 p.m. CST, with any questions.
Production Facilities: The Blue Bell production plants in Brenham, Texas, Broken Arrow, Oklahoma, and Sylacauga, Alabama, are closed and no ice cream is being produced at this time. We are continuing the process of thoroughly cleaning and sanitizing each facility, including disassembling equipment, conducting extensive maintenance and repairs, and conducting employee training in microbiology and sanitization. We are also reviewing all of our operating procedures and every step of the production process to eliminate possible contamination pathways.
The extensive and detailed process of updating, cleaning and sanitizing our four production facilities, as well as training employees and implementing new programs and procedures, will take longer than we initially anticipated. Each facility will have its own timetable and production may resume in some locations before others. Blue Bell is committed to a thorough process that will ensure the highest quality and safety of our products for our customers going forward. We know we have to get this right, and we intend to do so. That is our top priority.
“Unfortunately, we do not yet have a firm timeline for when Blue Bell Ice Cream will be back in stores, but we believe at this time that it will be several months at a minimum,” said Blue Bell CEO and President Paul Kruse. “We are evaluating all of our operations in light of this extended timeline, we are working closely with the appropriate federal and state regulatory agencies and our microbiology experts, and we are mapping out the many details of returning to production and distribution as soon as we can do so with confidence. We thank all our customers for their support and patience as we work to create the cleanest, safest environment possible to produce the high-quality, great-tasting ice cream people expect from Blue Bell.”