Day: February 22, 2011

Here is the deal folks. The social media is getting credit for bringing down middle eastern despots in nation after nation yet here in the US old line PR guys and clueless insurance companies just don’t get it.

Richard Marsh had been challenged to shoot a puck through a tiny hole in a cardboard cut-out over the goal at the Pepsi Coliseum in Indianapolis, Indiana.

Before attempting the shot Mr Marsh decided to donate the potential winnings to St. Vincent’s Cardiovascular and the American Heart Association.

Mr Marsh then stepped up and fired his effort the length of the ice, through the bottom of the cardboard cut-out and into the net.

However, his success was later ruled to be void because he was standing in front of the designated starting line.

The money would have been donated by insurance company Allstate as part of a special “Hockey for Heart” night sponsored by St. Vincent Heart Center of Indiana, and hosted by the USHL’s Indiana Ice.

But the USHL stated that due to Mr Marsh’s starting position, the company voided the award due to him “standing in the wrong place”.

Later, the Indiana Ice owners, Paul and Cindy Skjodt, made an undisclosed donation to the charities in recognition of Mr Marsh’s accomplishment.

[youtube=http://www.youtube.com/watch?v=66njqAl2j_w]

This made the Huff Po which ran a story and a correction which did clarify the reason Allstate didn’t pay was the shooter was DQ’d by the USHL for being “over the line.” Continue reading “Efficient, well timed and executed: The power of the written word. (Alternate title: Allstate – Clueless at the top)”